An online shop uses an AI to recommend matching products.
It analyzes customers’ clicks, purchases, and search terms.
At first the system seems very useful.
Many users discover items that fit their interests more quickly.
But after some time, some customers start complaining:
They keep seeing almost the same products again and again.
New or unusual suggestions hardly appear anymore.
The AI is supposed to provide helpful recommendations.
So why does the shop become more boring for many users?
Question:
Why can a recommendation AI cause customers to discover less and less new things?
Solution will be unlocked tomorrow.