The AI That Was Too Honest


A company develops an AI that automatically evaluates and summarizes customer feedback.

The goal is to create an honest but constructive overview that improves customer service.


The AI analyzes all reviews and comments without sugarcoating.

It also clearly and explicitly names unpleasant truths.


At first, people praise the AI’s openness.

But soon employees and managers complain:

The summaries seem too direct and hurtful.

Some customers feel put off by the honest wording.


The company wonders: Why is the AI, which is only supposed to tell the truth, suddenly a problem?


Question:
Why can an AI that honestly reproduces customer feedback have negative effects on customer service and customer loyalty?

Solution follows tomorrow.